Anjulee Agrawal has worked for many years in luxury fashion and is an expert in cashmere and pashmina. After traveling through Italy and Europe, she fell in love with their lifestyle and, above all, their approach to fashion: authentic, sun‑kissed, free.

Her style - bold and instantly recognizable, built around major European luxury houses - is her language.

Anjulee expresses who she is through what she wears and describes herself, with a wink, as “obsessed with herself” in the most positive sense. She wants every woman to feel the same: confident in her potential, independent, and in love with herself.

...

To bring this vision to life, Anjulee traveled across Italy and Europe to absorb their style, attended fashion week events to study how the best brands communicate, and met key industry professionals.

After careful analysis, she assembled a winning team capable of developing and communicating a brand that is both accessible and desirable for the Indian market - without losing the essence of Italian taste. That’s how LOVERA was born: a quintessentially Italian love story made of talent, method, and passion, created to dress women who want to love themselves starting with their style.