1. Introduction

This Privacy Policy explains how Lovera (referred to herein as "we", "our", or "us"), having its principal place of business in India, collects, uses, discloses, and protects your personal data when you use our website and services, including purchases, browsing, or any other interactions. We are committed to ensuring your data is processed lawfully, fairly, transparently and in accordance with India's Digital Personal Data Protection Act, 2023 (DPDP Act) and other applicable laws.

2. Data Controller

Lovera is the Data Fiduciary under the DPDP Act. For any concerns or requests concerning personal data, you may contact our Data Protection Officer (if applicable) or our contact address given below.

3. Information We Collect

We may collect and process the following personal data:

• Identification and contact details (name, email address, phone number, billing & delivery addresses)
• Demographic information (postal code, preferences, interests)
• Payment information (via payment providers; we do not store full credit card details unless required by law or with your consent)
• Device and technical data (IP address, browser type, device type, operating system, usage data)
• Other data you voluntarily provide (e.g. via surveys, reviews, customer support)

4. Legal Basis for Processing

We process your personal data based on one or more of the following legal bases under DPDP Act:

• Your consent, which is free, specific, informed, unconditional, unambiguous, given by a clear affirmative act.
• To perform or fulfill a contract (e.g. order processing, delivery).
• To comply with legal obligations.
• For purposes that are legitimate and necessary for our business operations, fraud detection, security, etc.

5. How We Use Your Information

We use your data for purposes including:

• Processing and fulfilling your orders, returns, exchanges
• Providing you with customer support
• Customizing and improving our website, products and services
• Sending you updates, newsletters, offers, only if you have opted in
• Detecting and preventing fraud or other illegal activities
• Complying with legal or regulatory obligations